EVOKE

The metaverse possesses enormous potential for brands, but it’s very much a work in progress. Some early research can ensure your brand is ready.

You know what doesn’t suck? Seeing beer brands across North America—including Backcountry Brewing and Lagunitas Brewing Co.—using “sucks” in their product names.

In an ad for its charcoal cleansers, Bioré uses the word “sucks” in two ways: to explain that the product sucks out dirt and oil, and to express contempt.

We all know how that “Black Mirror”-esque Peloton campaign went down. Learn about seven more marketing blunders so you don’t fall into this category.