Brand protection and marketing that doesn't suck
Putin.Sucks harnesses the outrage toward Russia’s maniacal dictator, giving people an avenue to provide on-the-ground help to those who most need it.
Snapchat, Dove, Cinnabon and American Apparel have all made some pretty poor choices on social media. Where’s the common sense?
Learn from others’ mistakes to avoid becoming a zombie brand—one left shuffling after competitors, forever ravenous for scraps of consumer attention.
A lot of brands miss the mark with their ads, but “The New York Times”, Gucci, Heinz and Spotify did things just right with their marketing in 2017.
From virtual reality games to bluetooth-enabled forks, it seems the future is now—but we all need to be more discerning about which tech trends to follow.
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