EVOKE

Vox Populi Registry, the company bringing dotSucks names to the Internet, having spent its first year giving voice to consumers, now has added its own to the domain name industry. Vox Populi is the newest member of the Domain Name Association (www.thedna.org). As the number of Internet domain names has expanded over the last couple …

We are in the midst of celebrating the first anniversary of Vox Populi Registry and its dotSucks Internet domain names. Launched to both acclaim and opprobrium, the results have exceeded even our modest expectations. There are, of course, many ways registries measure success; some to which we subscribe (like innovation) others we don’t (like gross …

Just about a year ago (December 22, 2014, to be exact), Vox Populi Registry, signed its contract with the Internet Corporation for Assigned Names and Numbers that set the stage for the company bringing dotSucks domain names to the Internet. On March 30, 2015, the registration window was opened for trademark holders and on June …

In this space we have occasionally noted how major corporations are incorporating what sucks into their marketing campaigns. Spurred, no doubt, by the edgy attitude of their advertising agencies, but clearly comfortable using such an attention-getting device. Recently, two new campaigns of that sort hit the mass and social media. The first is for Gett, …