EVOKE

Hollywood moguls undoubtedly understand the importance of filing for—and vehemently protecting—their brands. But sometimes, they really miss the mark.

More often than not, simple trademark disputes turn into battles that span years. Here are a few lessons from some of the lengthiest ones.

Another reason you should protect your brand with .SUCKS? It’s within every brand’s legal right to register for a domain with a competitor’s mark.

We don’t want to say that Supreme had it coming, but there are four factors that helped turn them into an ideal target for legal fakes.