“Brands are defensive” and more of our favorite soundbites from the International Trademark Association’s annual conference—plus why they’re significant.
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Brand protection and marketing that doesn't suck
In the rapidly evolving landscape of the digital world, the importance of safeguarding your brand’s reputation has never been more critical. With the proliferation of online platforms and the constant flow of information, maintaining a strong and untarnished brand image is a challenging endeavor.
“Brands are defensive” and more of our favorite soundbites from the International Trademark Association’s annual conference—plus why they’re significant.
Anywhere a dedicated fanbase exists, trademark protection must follow. Find out why it’s in a sports team’s best interest to defend their brand.
It all started when a small Irish restaurant chain claimed a case of “trademark bullying”—and ended with a genius (albeit devious) marketing move by BK.
If you’re not actively looking for cracks in your domain strategy, you’re opening yourself up to attacks. The drama between DuckDuckGo and Google proves it.