Plenty of entertainment is based on pre-existing ideas and genres—and the Fortnite vs. PUBG case shows how tricky this makes protecting intellectual property.
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Brand protection and marketing that doesn't suck
In the rapidly evolving landscape of the digital world, the importance of safeguarding your brand’s reputation has never been more critical. With the proliferation of online platforms and the constant flow of information, maintaining a strong and untarnished brand image is a challenging endeavor.
Plenty of entertainment is based on pre-existing ideas and genres—and the Fortnite vs. PUBG case shows how tricky this makes protecting intellectual property.
Coachella is one of the most popular festivals in the world–and there’s a lot that brands can learn from its approach to intellectually property protection.
Adidas vs. Sketchers, Tinder vs. Bumble, Mystic Mac vs…everyone. There’s a lot that can be learned from the year’s most notable trademark disputes.
Supporting right wing politics—and America’s least favorite president—has earned Sinclair Broadcast Group this month’s Bad Corporate Behavior Award.