More often than not, simple trademark disputes turn into battles that span years. Here are a few lessons from some of the lengthiest ones.
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Brand protection and marketing that doesn't suck
In the rapidly evolving landscape of the digital world, the importance of safeguarding your brand’s reputation has never been more critical. With the proliferation of online platforms and the constant flow of information, maintaining a strong and untarnished brand image is a challenging endeavor.
More often than not, simple trademark disputes turn into battles that span years. Here are a few lessons from some of the lengthiest ones.
Even the most lucrative brands struggle to fend off counterfeits—and unfortunately, e-comm sites aren’t helping. Here’s how Amazon, Etsy and eBay can do better.
OSU recently tried to trademark the word “the”—one of the most frequently used words in the English language. Needless to say, it did not go as planned.
Another reason you should protect your brand with .SUCKS? It’s within every brand’s legal right to register for a domain with a competitor’s mark.