It all started when a small Irish restaurant chain claimed a case of “trademark bullying”—and ended with a genius (albeit devious) marketing move by BK.
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Brand protection and marketing that doesn't suck
In the rapidly evolving landscape of the digital world, the importance of safeguarding your brand’s reputation has never been more critical. With the proliferation of online platforms and the constant flow of information, maintaining a strong and untarnished brand image is a challenging endeavor.
It all started when a small Irish restaurant chain claimed a case of “trademark bullying”—and ended with a genius (albeit devious) marketing move by BK.
California wildfires, the Tide Pod challenge, IHop’s “rebranding”, Logan Paul—2018 was a rollercoaster of a year. What do you think sucked most?
Holiday campaigns are tricky to pull off, but these brands figured out how to get into the spirit without coming off corny, forced or self-serving.
As Halloween approaches, we thought it would be fun to look back at some monstrous marketing mistakes made by the world’s biggest brands.