There’s a lot more to brand protection than IP. Moving into 2022, companies need to not only defend their trademarks, but also their reputations.
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Brand protection and marketing that doesn't suck
In the rapidly evolving landscape of the digital world, the importance of safeguarding your brand’s reputation has never been more critical. With the proliferation of online platforms and the constant flow of information, maintaining a strong and untarnished brand image is a challenging endeavor.
There’s a lot more to brand protection than IP. Moving into 2022, companies need to not only defend their trademarks, but also their reputations.
2021 was filled with noteworthy trademark disputes between baseball teams, snack food brands and fashion designers. Find out who duked it out in court throughout the year.
You know what doesn’t suck? Seeing beer brands across North America—including Backcountry Brewing and Lagunitas Brewing Co.—using “sucks” in their product names.
There are a few ways traffic meant for your company’s website can be intercepted—and cybersquatting is one of them. Learn how to prevent these attacks and others.